In the competitive real estate markets of Switzerland, video production is on the rise to become a powerful tool for selling properties.
High-quality real estate videos not only showcase the unique features of a property but also elevate your brand, making it stand out among the rest. Making properties sell faster and for a better price.
In this article we take an in dept look and tell you everything you need to know about the world of professional real estate video production.
Why Use Real Estate Videos?
Real estate videography plays a crucial role in modern marketing strategies. A well-produced video can capture the essence of a property in a way that photos alone cannot, offering potential buyers an immersive experience. Video can convey a feeling by adding the right music, timing and sound effects.
Faster Sales
Listings with video tend to sell faster than those without. A study by the National Association of Realtors (NAR) found that homes with video receive 403% more inquiries than those without, leading to quicker sales.
Increased Exposure
Video listings get more visibility and engagement. According to a joint study by Google and NAR, 73% of homeowners are more likely to list with a real estate agent who uses video, and listings with videos are 53 times more likely to rank on the first page of Google search results compared to text and photo listings.
Enhanced Emotional Connection
Videos create a better emotional connection by allowing viewers to experience the property’s layout and ambiance more effectively than photos can. This can lead to faster decisions and allow for targeting a specific set of buyers.
Better ROI
Despite the higher upfront cost of producing a video, the return on investment is almost always higher due to faster sales and reduced time on the market.
In regions like Geneva and Vaud, where there are a lot of luxury properties, video is essential to highlight the unique qualities that set these homes apart.
A high-end real estate property filmed by Tulip Films in Saint Prex
Real Estate Videos Produced by Experts
Creating compelling real estate videos requires experience. Professional video production services ensure that every detail is captured with precision, from the elegant interiors to the stunning views of Lake Geneva.
Post-production
And that is not where it stops. Real estate video production professionals are also experts in the post-production process where every captured frame is precisely placed and matched with the music to create a unique look and feel for the property.
Whether it's a single-family home or a large commercial building, expert videographers know how to present properties in their best light.
A video of a contemporary home in Troistorrents produced by Tulip Films
Drone footage in Real Estate videos
In these times, drone shots are a standard in every high quality real estate video production, as the give a unique birds-eye perspective of the views and surroundings of the location of the property.
What is the perfect altitude for a real estate drone shot?
While beginners would fly drones often on higher altitudes above 30 meters, more seasoned real estate video producers know that the best perspectives are often below that altitude.
These shots can be used to transition from the outside to the inside of the building, for example by using a technique that is called speed-ramping. Also parallax shots, a technique were the drone rotates around the building or home are often used in real estate videos.
The perfect real estate drone shot
A well trained drone pilot knows how to avoid jerky footage and smoothly combine 2 or even 3 camera movements while at the same time keeping the property well framed in the shot.
Plus they need to make sure to keep clear from any obstacles in the vicinity of the moving drone while simultaneously making sure they nail their camera exposure. Yes, it is indeed as complicated as it sounds.
But, if these conditions are all met, the editor will be really happy when they load in the drone footage of the real estate property in the post-production process. The more high-quality drone shots, the better the end result of the real estate video presentation.
Drone safety
Whether it is a high quality cinematic drone or a dynamic FPV drone for fly-through shots, safety is always the most important aspect when piloting a drone. All over the world regulations are in place to ensure safety and privacy rules are respected. Drone pilots need to be trained and certified to be able to safely execute real estate video flights.
A luxery apartment real estate video produced by Tulip Films in Paudex, Lausanne
Why Choose Tulip Films for Real Estate Videos?
Quality
At Tulip Films we offer comprehensive video production services tailored to the needs of real estate agents and project developers in Geneva and Vaud. Just have a look at our high quality real estate video portfolio.
Speed
But of course, we offer way more than high quality results. We know and understand that time is precious. Not only are we quickly available to shoot your properties, we also have fast turnaround times on our post production. So you can have a fully edited real estate video ready within 3 days, start to finish.
Discretion
We know and understand that discretion is often very important in the real estate market. Often properties are sold under the radar, either by demand of the client or the agency. We are well aware of that, and only share our work with after clear permission of both the owner and the agency.
Complete package
We provide everything from aerial videography to detailed walkthroughs and even photography, ensuring your property stands out in the market accelerating turnover times.
Client testimonials speak to our commitment to quality, with many praising our ability to bring their properties to life in most creative way.
Elevate Your Brand
Quality Videos
High-quality videos are more than just a sales tool—they are a reflection of your brand. By investing in professional real estate video production, you not only attract potential buyers but also reinforce your reputation as a high-end real estate agent in Switzerland.
Types of Real Estate Videos
There are various types of real estate videos, each serving a different purpose. Property showcase videos provide a detailed look at the home, while lifestyle videos capture the experience of living in the area.
Additionally, neighbourhood tours offer insights into the local community, which is particularly appealing to buyers unfamiliar with the areas of Geneva, Lausanne, or Montreux.
How to Use Real Estate Videos Effectively?
To maximize the impact of your real estate videos, share them across multiple platforms like YouTube, Facebook, Instagram, LinkedIn and Vimeo. Social media, email marketing campaigns, real estate websites, online advertisement, and high-end fairs and expositions are all effective channels for online video distribution.
In high-demand markets like Geneva, Lausanne, and Montreux, widespread visibility is key to attracting qualified buyers.
Essential Tips for Creating Real Estate Videos
Creating a successful real estate video involves more than just filming. Planning, staging, and lighting are key components that contribute to the overall quality. For example, showcasing a property in the best possible light, both literally and figuratively, can significantly impact how potential buyers perceive it.
Real Estate Videography Equipment
The right equipment is essential for producing top-notch real estate videos. High-definition cameras, high quality lenses, specialized filters, drones for aerial shots, and gimbals for smooth movement all play a part in capturing stunning visuals that resonate with viewers.
Shooting Real Estate Videos
When shooting real estate videos, focus on capturing the unique aspects of the property. Wide-angle shots, smooth transitions, and strategic lighting can transform a simple video into an engaging story that sells the lifestyle, not just the property.
The end result
Think about the end result when shooting real estate videos. What is the story you want to take your viewer on? Make sure to capture all the shots you needs to complete that story and capture every shot multiple times.
If you do that you can choose the highest quality shot in the edit, elevation the overall quality of the real estate video production.
A luxe chalet video production in Les Diablerets by Tulip Films
The Future of Real Estate Video Production
As technology advances, the future of real estate video production looks promising. Virtual reality tours, artificial intelligence and interactive videos are just some of the innovations of the recent years. Staying ahead of these trends ensures your listings remain competitive in the ever-evolving real estate landscape.
Artificial Intelligence
AI can greatly help with the production of real estate videos and are already used by Tulip Films in its productions. For example, a super high-end real estate property is filmed by us, but next week the house painter will cover up those nasty looking algae stains on the paintwork of the patio. No problem, with the help of AI tools we can get rid of those stains in the blink of an eye.
Digital Home Staging
Do you have an beautiful but empty real estate property for sale? We can flash unlimited different interiors into the property using powerful AI tools that render it into the whole real estate video. Giving the perfect dream interior to that empty house.
In conclusion, investing in professional real estate video production is essential for success in the luxury markets of Geneva and Vaud. With the right approach, these videos not only sell properties faster and for a higher price, but also elevate your brand to new heights.