Video Production: How to Create Powerful Visual Stories for Your Business in Switzerland
- Pieter Nijssen
- Apr 26
- 4 min read
Let’s be honest: attention spans are shorter than ever, and if you’re not using video, you’re missing the boat — and maybe even the whole harbour.
Whether you’re showing off a luxury apartment in Lausanne or hyping up an event in Geneva, a great video doesn’t just look good. It builds trust. It sparks emotion. It moves people to act.
In this guide, we’ll break down how video production really works today — and how Tulip Films (that’s us!) can help you craft powerful visual stories that make your brand unforgettable in French-speaking Switzerland.
What Even Is Video Production?
At its core, video production is simply this: taking an idea and turning it into a living, breathing story on screen. It’s part art, part tech, part logistics — and in today’s digital world, it’s absolutely essential. No longer a "nice to have" — it’s a must.
And here’s why it matters:
Businesses that use video grow their revenue 49% faster than those that don’t.
Video simplifies. It humanizes. It connects. And when done right, it sells — without feeling salesy.
Real Talk: How Video Grows Your Business (Swiss Edition)
Across Vaud and Geneva, companies are already catching on.
Real estate agencies in towns like Lausanne, Nyon and Morges use cinematic property tours to attract international buyers. Big names in Geneva pump out slick event highlight videos that end up spreading like wildfire across Europe.
The point? Good video doesn’t just get you noticed — it gets you remembered.
The 3 Key Stages of Video Production (No Fluff)
1. Pre-Production: The Game Plan
Before you even think about hitting "record," you need a rock-solid plan.
Here’s what happens:
Set clear goals (What’s the story? Who’s it for?)
Write a script that actually resonates
Create a storyboard (basically a visual roadmap)
Choose killer locations (like the shores of Lake Geneva or a vineyard in Lavaux)
Schedule everything so the shoot doesn’t go sideways
Pre-production is like packing for a big trip: get it right, and the journey is so much smoother.
2. Production: Showtime
This is where the magic happens.
Lights, cameras, sound gear — all set up to perfection
Directing talent so they feel (and look) natural
Capturing moments that tell the story in every frame
With a pro team like Tulip Films, it’s not just filming — it’s filmmaking.
3. Post-Production: The Finishing Touches
Editing is where it all comes together.
Stitching scenes into a flow that feels effortless
Adding music that hits the right emotional notes
Color grading, visual effects, sound mixing — the works
Prepping versions for different platforms (Instagram, websites, TV, you name it)
Post-production is where raw footage turns into a masterpiece.
Your Step-by-Step Roadmap to Killer Video Content
Define Your Goals
Launching a new project in Montreux? Promoting a summit in Geneva? Know your "why."
Write a Script That Hits Home
Keep it sharp, keep it real, keep it human.
Storyboard + Schedule
Especially if you're eyeing those breathtaking shots at Château de Chillon.
Scout Iconic Swiss Locations
Trust us — a Lavaux vineyard at sunset does half the storytelling for you.
Film with the Right Gear
4K cameras, drones, cinema lighting — because your brand deserves the best.
Edit Like a Pro
Every second of footage should earn its place.
Strategic Distribution
Not just posting and praying. Tailor your rollout across YouTube, LinkedIn, Instagram, wherever your people hang out.
The Video Tools We Swear By (2025 Edition)
Premiere Pro — the industry gold standard
DaVinci Resolve — color correction magic
After Effects — for visuals that pop
Runway ML — smart AI tools that speed things up without dumbing them down
Epidemic Sound & Artlist.io — no more cringy stock music, just pure vibe
Why Swiss Businesses Can't Afford to Skip Video Anymore
The numbers don’t lie:
Videos increase time on page = better SEO and CRO
Videos boost click-through rates on landing pages
Videos convert browsers into buyers
From a real estate firm in Pully that tripled showings with virtual tours, to international organizations in Geneva who packed their events after posting highlight reels — video works.
How AI Is Shaking Things Up (But Not Replacing Us)
AI is awesome for:
Quick rough edits
Brainstorming scripts
Enhancing sound
But here’s the deal:
AI will never replace the gut-level instinct that makes a story stick.
Real storytelling still needs real humans. Period.
What’s Next? The Future of Video
Hyper-personalized videos, powered by AI
Real-time editing with machine learning
VR/AR experiences so real you’ll forget where you are
But no matter how fancy tech gets, what matters most is this:
Emotion beats perfection. Always.
Why Work with Tulip Films?
We’re locally based we know Vaud and Geneva like the back of our hand
We specialize in making brands feel real, relatable, and premium
From luxury real estate shoots to major conference after-movies, we’ve got the experience that counts
“Tulip Films turned our event into a dynamic and engaging masterpiece.” – Client from Geneva
“We worked with many companies, Tulip Films is the best” – Real Estate Agency in Pully
Looking for a Video Production Partner? Here's What to Check:
A strong portfolio (Not just pretty shots — real results)
Top-tier gear (You’ll notice the difference)
A team you vibe with (You’ll be spending hours together — it matters)
Key questions to ask:
Have you done projects like mine before?
How do you handle unexpected weather/location challenges?
What's your post-production process like?
How fast do you deliver?
How do you ensure quality?
Final Take: Video Production Isn’t Optional — It’s Essential
2025 and beyond belongs to brands that know how to tell a damn good story.
If you want your brand to stand out — not just in Switzerland, but across Europe — now’s the time to invest in video that feels authentic, looks beautiful, and drives action.
At Tulip Films, we live and breathe storytelling.
Let’s make something amazing together.
Ready to roll? Get in touch.
