Perhaps you may have seen a flying bird-like robot hovering over your heads, making a buzzing sound, and wondered what it was. It is called a drone and is one of the many offspring of modern technology. This article is all about drone technology and how it rapidly became a tool for top-rated filming.
Drones, also known as unmanned ariel vehicles (UAVs) or unscrewed ariel vehicles, are miniature aircraft designed to have no human pilot on board. With no pilot on board, drone flights operate by remote control (remotely controlled aircraft). This is usually done by a human being skilled in controlling a drone in the air.
Drones were initially created for military operations, especially those which cannot be accomplished by humans. However, these technological masterpieces have been so remodeled that they are now the leading technology in traffic monitoring, surveillance, delivery, and of course, ariel photography and videography. The first known use of drones in the U.S. was in 2006 when the U.S. Customs and Border Protection Agency (CBPA) introduced drones for U.S. and Mexico border surveillance.
How can drone technology be beneficial to your brand? Keep reading to find out without a doubt.
Benefits of drone videos for businesses
It is not enough to have a video production to elevate your brand in various ways. What matters is the quality of such videos. This is where using drones for your filming comes in. There are a thousand and one reasons why your drone videos are ideal for that brand video production you have been planning.
Let's get into a few of them:
1. Drones are great for low budget filming
Budgeting is a critical part of videography. Before embarking on any video production journey, you need to ensure you are working on an accurately calculated budget. And what happens when you want to film a low-budget marketing project on a shoestring budget?
Due to the probable high cost of expert filming, you may end up having to up your budget to accommodate the logistics like hiring a filming team. But with drones, you have no need for a video production team and can control the drone's flight from the comfort of your room using your smartphone.
2. Drone videos are best for recreational and laidback ad productions
When it comes to filming or photographing for not-so-serious purposes, the best go-to for many is their smartphone cameras. And while the high-tech nature of telecommunications has provided for sharp and crystal clear phone camera lenses, the quality of drone videos cannot be compared.
For instance, a brand into small-scale soda production could use a drone to film and take snapshots of people drinking this soda with friends and families and convert it to a short but social media ad video rather than using smartphone cameras and likes.
3. Drone technology is cost-effective for small business owners
Small business owners who do not have the financial strength to fund colossal marketing and advertising projects could use drones to create unique marketing content. This is in a bid to boost their businesses and give their brands the required exposure. Video production options that will not sink the companies or swallow up the profits and capital should be canvassed. And drones are tried and tested ways to accomplish such standard but affordable digital ads.
4. Aerial videography is super easy
Some events will be seamlessly and better videoed and photographed with drones rather than handheld cameras and whatnot. Before drones, aerial shots had to be taken by humans on helicopters. There was a limit to how close these helicopters could get to the subject of the lenses, and it usually proved difficult to take the perfect shots at such range.
Another downside to the helicopter era was the cost and protocols to observe, like getting a licensed pilot, paying massive sums of money as fees, and getting a local permit to fly. But with drones, you can quickly and effortlessly take shots in motion and photographs without disruptions.
At all times, you must make decisions beneficial to your brand and such that promises successful ROI. Drone videos for digital marketing purposes are not without their faults. However, there is no gainsaying that the pros definitely outweigh the cons. Your brand will take a positive turn with drone videos in the equation.